Sutanu Guru: SHAMELESS AND SHAM SECULARISM:
Many secular warriors argue that it is the responsibility of the majority community to ensure through their words and deeds that minorities do not feel insecure. I am completely in agreement with that logic. No matter what many nut cases in Bajrang Dal and VHP say, I do believe that Hindus must walk that extra mile to make minorities feel secure. But then Kashmir is an overwhelmingly Muslim majority part of the state of J&K. So is it not the responsibility of intellectuals, the political class and the media in Kashmir to ensure that minorities there feel secure? And if they fail to do so, is it not the duty of our secular warriors in the drawing rooms of Delhi to at least say so? But then, India would no longer top the charts in a ranking of most hypocritical nations!!!
Original posted: http://sutanu-guru.blogspot.com/2011/11/shameless-and-sham-secularism.html
Monday, 28 November 2011
Thursday, 24 November 2011
Rajita Chaudhuri
Business is Marketing: IS INDIA REALLY 4 NATIONS?:
There have been instances of failures or setbacks for major brands too, like HUL mentioned above. Wipro’s Santoor overtook Lux in south India while Godrej No.1 overtook Lux and Lifebuoy in the north in 2009. It’s amazing how Maruti, which is considered more apt for conservative and tradition loving customers, was not accepted too well in the South as it was perceived as a North Indian firm (south just accounted for around 20% of national sales till a few years back). Through innovative campaigns like the annual Dakshin Dare rally and launch of more economical diesel variants, the company claims to have improved its standing. Coca Cola faced a different kind of failure when it refused to acknowledge or appreciate local farmer concerns over water shortages in Plachimada, Kerala, and had to shut down its plant.
Original Posted at: http://rajitachaudhuri.blogspot.com/2011/11/is-india-really-4-nations.html
There have been instances of failures or setbacks for major brands too, like HUL mentioned above. Wipro’s Santoor overtook Lux in south India while Godrej No.1 overtook Lux and Lifebuoy in the north in 2009. It’s amazing how Maruti, which is considered more apt for conservative and tradition loving customers, was not accepted too well in the South as it was perceived as a North Indian firm (south just accounted for around 20% of national sales till a few years back). Through innovative campaigns like the annual Dakshin Dare rally and launch of more economical diesel variants, the company claims to have improved its standing. Coca Cola faced a different kind of failure when it refused to acknowledge or appreciate local farmer concerns over water shortages in Plachimada, Kerala, and had to shut down its plant.
Original Posted at: http://rajitachaudhuri.blogspot.com/2011/11/is-india-really-4-nations.html
Arindam Chaudhuri
Passionate About India: 20 years of the last century's greatest tragedy!:
They had given us steel plants, military aircraft and were our biggest friends. And for those of us who used to hate the Americans for their military aid to Pakistan, celebrating every success of USSR was a must! Actually, India still was a distant ally, if one were to take a look at the East European countries that USSR protected and developed like their own nation. Those who have visited the East European regions in those days, would swear that the benevolence of USSR was such that they gave those countries invariably a better standard of living than that enjoyed by the Soviet people. To understand what USSR was in all its glory and magnanimity, one really needed to compare its development with that of USA till 1989! From CIA to topmost economists and historians of that time, all used to agree then that USSR had become 40% of the Americans in terms of standards of living. What it meant in essence was that despite bearing the biggest brunt of the second world war, thereafter investing about 33% of their GDP on defense, taking care of the entire Eastern Europe – from East Germany to Poland – USSR, in a short span of 45 years, had reached the enviable position of being 40% of the American per capita income; but more importantly, absolutely equal, if not superior, as far as military might and space war were concerned. It also meant that it was technologically extremely advanced, just that it had not yet started using that ability to make the consumer’s life more luxurious. But on the streets of USSR you could never spot a malnutritioned child, someone without full access to education or healthcare! That was USSR, the saviour of the world from greedy capitalist aggression, humane in terms of its development priorities and a country that was reason why the world spent 45 years in complete peace; compare that with the next 20 years that we have seen of unbridled capitalist greed driven aggression.
Original Posted at: http://arindamchaudhuri.blogspot.com/2011/11/20-years-of-last-centurys-greatest.html
They had given us steel plants, military aircraft and were our biggest friends. And for those of us who used to hate the Americans for their military aid to Pakistan, celebrating every success of USSR was a must! Actually, India still was a distant ally, if one were to take a look at the East European countries that USSR protected and developed like their own nation. Those who have visited the East European regions in those days, would swear that the benevolence of USSR was such that they gave those countries invariably a better standard of living than that enjoyed by the Soviet people. To understand what USSR was in all its glory and magnanimity, one really needed to compare its development with that of USA till 1989! From CIA to topmost economists and historians of that time, all used to agree then that USSR had become 40% of the Americans in terms of standards of living. What it meant in essence was that despite bearing the biggest brunt of the second world war, thereafter investing about 33% of their GDP on defense, taking care of the entire Eastern Europe – from East Germany to Poland – USSR, in a short span of 45 years, had reached the enviable position of being 40% of the American per capita income; but more importantly, absolutely equal, if not superior, as far as military might and space war were concerned. It also meant that it was technologically extremely advanced, just that it had not yet started using that ability to make the consumer’s life more luxurious. But on the streets of USSR you could never spot a malnutritioned child, someone without full access to education or healthcare! That was USSR, the saviour of the world from greedy capitalist aggression, humane in terms of its development priorities and a country that was reason why the world spent 45 years in complete peace; compare that with the next 20 years that we have seen of unbridled capitalist greed driven aggression.
Original Posted at: http://arindamchaudhuri.blogspot.com/2011/11/20-years-of-last-centurys-greatest.html
Sutanu Guru:
Sutanu Guru: SHAMELESS AND SHAM SECULARISM:
Nothing new, you would say. It happens so often in India where evangelists are attacked, arrested or thrown out of the country for trying to convince the natives to embrace Christ. But there is a difference, and that indicates how deeply rotten and hypocritical we are when it comes to dealing with such controversial situations. What I find revolting is that not a single flag bearer and champion of India's vaunted secular legacy has uttered even a polite word in protest. Just imagine if the same incident had occurred in a state ruled by the BJP. Secular warriors would have heaped scorn and abuse at saffron fundamentalism in television debates; perhaps Arundhati Roy would have written yet another masterpiece declaring that she is seceding from the Indian Republic. But in this instance, all we have got is thunderous silence. My point is simple: if the secular ethos of India is endangered (and I do believe it is) when Hindu radicals persecute Christian missionaries, is it also not endangered when Muslim radicals persecute Christian missionaries? I know many secular warriors will take solace by branding me a closet RSS roadie. But frankly, it is time you and I started exposing the nauseating double standards of these secular warriors.
Originally Posted at: http://sutanu-guru.blogspot.com/2011/11/shameless-and-sham-secularism.html
Nothing new, you would say. It happens so often in India where evangelists are attacked, arrested or thrown out of the country for trying to convince the natives to embrace Christ. But there is a difference, and that indicates how deeply rotten and hypocritical we are when it comes to dealing with such controversial situations. What I find revolting is that not a single flag bearer and champion of India's vaunted secular legacy has uttered even a polite word in protest. Just imagine if the same incident had occurred in a state ruled by the BJP. Secular warriors would have heaped scorn and abuse at saffron fundamentalism in television debates; perhaps Arundhati Roy would have written yet another masterpiece declaring that she is seceding from the Indian Republic. But in this instance, all we have got is thunderous silence. My point is simple: if the secular ethos of India is endangered (and I do believe it is) when Hindu radicals persecute Christian missionaries, is it also not endangered when Muslim radicals persecute Christian missionaries? I know many secular warriors will take solace by branding me a closet RSS roadie. But frankly, it is time you and I started exposing the nauseating double standards of these secular warriors.
Originally Posted at: http://sutanu-guru.blogspot.com/2011/11/shameless-and-sham-secularism.html
Saturday, 5 November 2011
Advertising - Big Idea: BIG BUCKS VS. GOOD WORK
Advertising - Big Idea: BIG BUCKS VS. GOOD WORK: “BOSS KUCH SOLID CREATIVE BANAO JO HILA DE! GHANTI BAJA DE!” WHAT AGENCY DO YOU CHOOSE AS THE YOUNG, INFIRM, IMPRESSIONABLE AD EXECUTIVE? W...
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